Data-Driven Place Management for Location Brands™
Leveraging AI and data from millions of sources, we empower locations with unparalleled insights for activating residents and for attracting visitors.
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Location Reimagined
AI-Powered Analytics
Designed to distill human reaction at scale, our Relevance AI platform is the first generative AI to be powered by location based user prompts.
Market-Responsive Activations
By tapping into millions of user generated data, we ensure that our solutions are market driven and demand based.
Location Intelligence
Through the application of advanced geospatial technologies, we apply data-driven solutions from a place based perspective.
Location Performance Management
Our longitudinal data enables us to benchmark progress and to track impact of strategy implementation.
Location Management Reimagined
Successful locations stand out by offering unique experiences that drive consumer demand. But this doesn’t happen in a vacuum. It’s the result of locations knowing their consumers, activating them in relevant ways, and creating positive feedback loops that drive brand affinity and awareness.
Unlock Data-Driven Demand Generation for Locations
Relevance AI
With our data and AI powered approach, locations are able to design encounters that are truly unique, customized, and personal.
Our Relevance AI (RELAI) platform turns millions of user feedback into market responsive and demand based solutions. Relevance AI is the first generative AI solution designed for location management and powered by millions of location based user generated data.
Passionate Location Experts
Femi Adelakun, CEO
Femi guides the overall direction of City78 as the head of business development and project design. He has experience in systems design and management, advanced geospatial analysis, urban planning and design, and economic development planning. Femi has worked in both the private sector and government administration industry.
Emily Russell, COO
Emily leads City78 operations and directs the management and implementation of urban analysis projects. With a background in nonprofit development and urban planning, Emily is committed to building strong relationships with people and organizations who share a passion for promoting sustainable and vibrant places where people live, work, and play.
Christian Smutherman, CMO
Christian leads marketing and communications efforts at City78 alongside brand and business model development. With an extensive background in design, marketing, and brand strategy, Christian is passionate about helping organizations build brands and create marketing experiences that deeply resonate with users.
Data-Inspired Place Management
Unlock market responsive demand based place management solutions
Since its founding, City78 has been committed to creating new tools and approaches that empower decision makers by identifying opportunities for growth and developing solutions that realize urban competitive advantage and improved quality of life for all. Our team brings a range of expertise to meet your organization’s needs, from Location Intelligence, Urban Planning, City Design, and Placemaking, to brand management and communication. We look forward to working with you.
Because It’s Time To Seek Financial Advice From Experts
44 Million Data Points Generated
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ESRI Emergent Business Partner
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Projects and clients
Digital Storytelling and Mapping: NRPA
We collaborated with the National Recreation and Parks Association to develop a compelling digital resource for NRPAs Park Access initiative. The final product included a range of narratives, maps, images, charts, and dashboards contained in a story map.
Corridor Analysis: Massachusetts Avenue Washington DC
In collaboration with Georgetown University’s Master in Urban and Regional Planning program, we analyzed the Massachusetts Avenue corridor in Washington DC. Using City78 data and methods, we established the current place identity of the corridor, and developed recommendations for future design interventions.
Comparative Analysis: Restaurant Chain Brands
As a response to the aftershocks of the pandemic, we worked with a restaurant chain located in the greater Washington region and PA, to develop approaches for quickening economic recovery and to recapture lost revenue. One of the methods included a comparative analysis of a similar restaurant chain for benchmarking purposes and for establishing the current state of the market.
Corridor Analysis: West Ashley South Carolina
Using our advanced technologies, we designed and carried out a corridor analysis of the Savannah highway in Charleston South Carolina. The results of this analysis were designed to aid updates to sections of the West Ashley and Savannah Corridor's long range plan.